Welcome to Everkin: My Journey to Creating a Brand That Celebrates Moms and Kids

Motherhood is a journey filled with unforgettable highs, unexpected challenges, and moments of pure magic. It’s also a path that led me to create Everkin, a brand designed to make life easier, more stylish, and a little more connected for moms and their kids. Today, I want to share my personal story—how my journey into motherhood shaped Everkin’s mission and values.

From the Joy of Expectation to the Shock of Uncertainty

My story begins like many moms’—with excitement, anticipation, and a whole lot of planning. Organizing, labeling, and preparing (hello type A 😬) were my go-to methods for tackling the unknowns of pregnancy. By 20 weeks, my baby’s nursery was nearly complete, filled with the cutest outfits and meaningful hand-me-downs.

Then came the second-trimester ultrasound. A high-risk and possible genetic malformation diagnosis turned my world upside down, introducing a storm of uncertainty and fear. Suddenly, my plans came to a halt. The nursery door stayed shut, the clothes remained unpacked, and every moment was consumed by wondering: Would I carry to term? Would my baby be okay?

The Birth of The Mama Bag™️

At 34 weeks, I faced another unexpected moment—invasive exam induced false labor (that’s a mouthful 😅). My doctor advised me to head to the hospital with my bag packed. But I didn’t have a bag. Scrambling, my mom and best friend threw together a suitcase, but the experience left me feeling unprepared at a time I wanted to feel celebrated.

That’s when inspiration struck. I set out to create The Mama Bag™️, a thoughtfully curated hospital bag that had everything moms need—from practical essentials to comforting touches that make the transition into motherhood feel special. Every item is designed with care, balancing quality, functionality, and style, because I believe that every mom deserves to feel supported and celebrated.

Expanding My Vision: From Moms to Kids

As my family grew, so did my vision. I realized that moms don’t just need support during pregnancy and postpartum; they need it throughout the many stages of motherhood. At the same time, my love for nostalgic, playful designs sparked an idea. I wanted to create something for kids that would bring joy to millennial parents like me—parents who remember the mixtapes, bold patterns, and playful energy of the ’90s.

Enter MiniLennials®, a line of kids’ clothing designed to capture the magic of childhood while evoking fond memories for their parents. From “BRB Mama Got Milk” embroidery to retro-inspired prints, MiniLennials became a way to celebrate both generations.

The Birth of Everkin

It soon became clear that The Mama Bag and MiniLennials were part of a larger vision. Both spoke to my mission to simplify life for moms and create moments of connection and joy for families. That’s how Everkin was born—an all-encompassing brand that unites these ideas under one mission: to serve moms and kids with thoughtful, nostalgic, and beautifully designed products.

Why Everkin?

At Everkin, I believe that motherhood should feel less like a hustle and more like a celebration. Whether it’s a hospital bag that’s ready to go, kids’ clothes that spark smiles, or everyday essentials that help moms feel confident, my products are designed with love, resilience, and a deep understanding of what it means to raise a family.

Join the Everkin Community

I built Everkin to honor every part of the motherhood journey—from the chaotic to the heartwarming and everything in between. Explore our thoughtfully curated hospital bags, retro-inspired kids’ clothing, and more at Everkin.co. Follow us on Instagram and TikTok to join a community of moms who believe in making motherhood a little more stylish, nostalgic, and fun.

I’m so excited to welcome you to the Everkin family. Together, let’s celebrate the beauty of raising awesome little humans while embracing all the moments that make motherhood so special.

xx Jennifer